College Insights report

Student Pulse 2023

Our latest research offers a revealing look at what college students nationwide want from their schools and their BNC campus stores. From access, affordability, and convenience in course materials, to personalization and flexibility in their retail experience. Students, parents, alumni, and fans all agree - their campus store is an extension of their institution's brand.

Insights to Drive Student Success

The 2023 report, which reflects feedback from more than 163,000 students nationwide, reinforces our success in making the campus store more relevant, impactful, and valuable for the communities we serve.

Barnes & Noble College Insights鈩, Barnes & Noble College鈥檚 dedicated research platform, surveyed college students nationwide. This survey was administered online in April and May 2023 using the Qualtrics platform. The analysis includes a total of 163,000 respondents from 2-year, 4-year, public and private institutions in the U.S.

What you鈥檒l learn in this report

FACILITATING THE ACADEMIC JOURNEY

Students seek access, affordability, and convenience in course materials, as well as flexibility to use print and digital formats. They are interested in access to materials at a lower price, bundled with tuition.

RE-IMAGINING THE RETAIL EXPERIENCE

Creating a seamless omnichannel experience across channels 鈥 desktop, mobile and in store 鈥 allows customers to engage with the campus store when and how they prefer.

ENHANCING THE INSTITUTION'S BRAND

The campus store is a vibrant community hub where students, parents, alumni, and fans can celebrate their school鈥檚 brand.